CHAUDHARY GROUP
TOUCHING LIFE EVERYDAY IN A MORE GREENER WAY

It is known to all that Chaudhary Group (CG) is one of the largest corporate houses in Nepal. Over the last sixty five years of operations, growing in size and strength, the CG today is a conglomerate of over 40 businesses. The CG touches every aspects of public life – with presence in industries like food and beverages, apparel, health care, education, tobacco, real state (housing development), financial services, steel, automobiles, hydro and electric power, and hospitality – tourism.

THE TLE SERIES

CG coins all of its initiatives as TLE which is abbreviated after its corporate slogan touching Life everyday. The TLE series catalogs all initiatives of CG related to Corporate Social Initiatives, Relationships Management, and Corporate communications. This is an innovative method of branding selflessly the initiatives for increased drive and acceptance. YGC being one of the initiatives, CG has done various programs which can not be fully accommodated in some pages., However, its vision in the social front and its fair trade intent has architected the programs so well that the model itself given a clear picture of CG’s image for its stakeholders.

CORPORATE SOCIAL RESPONSIBILITY (CG TLE-CSR)
Carrying out business in socially and environmentally responsive manner

Sharing its good fortune with the people, Chaudhary Group has been fulfilling its social responsibility even before it got actually institutionalized as Corporate House. Even then as an Enterprise, it was conducting a lot of activities in the filed of health, arts and sports. It had also hosted ample no. of initiatives- small and large for community as charity and welfare. Today, CG has structured its CSR Initiatives and established standard operating procedure for CSR. In the beginning of every year, the CSR and Code of Conduct Committee sits together to decide on the activities and programs to be taken up for the year under the long term plan framework. The focus areas for the year with defined beneficiaries are agreed and then the execution starts after a proper evaluation of the proposed effectiveness.

CG has identified the various areas as under mentioned and adopts one area per year as focus. However, regular activities and ongoing programs remain continuous. The following is just a quick summary of CG’s initiatives under its respective headings:

CG TLE-CSR.H-Health

CG TLE-CSR.H.1 Norvic Escorts International Hospital
Established in 1994, Norvic-Escorts International Hospital is guided by the philosophy that “service to humanity is the best work of life”.
CG TLE-CSR.H.1.a It organizes two medical camps every year named “Mega Camp”.
CG TLE-CSR.H.1.b Continuous Medical Education Program organizes an awareness program every three months.
CG TLE-CSR.H.1.c Free medical camps are organized every month under its Community Out Reach Program since 1998.
CG TLE-CSR.H.2 Shree Lunkaran Das Ganga Devi Chaudhary Charity Hospital
Established in 1994, it provides subsidized medical treatment to the underprivileged people of Duhabi area in Eastern Nepal.
CG TLE-CSR.H.3 CG Medicare
CG Medicare center, an NGO has been set up at the industrial village, Chaudhary Udyog Gram to provide primitive, preventive and curative medical facilities to its manpower and the local.

CG TLE-CSR.EE- Education, Employability and Empowerment

CG TLE-CSR.EE.1 The Chand Bagh School
Located in Bansbari, Kathmandu, the school aims to produce highly efficient and focused youth willing to maximize their physical, cognitive and spiritual potential for the betterment of the society
CG TLE-CSR.EE.2. Chaudhary Education Foundation
Chaudhary Education Foundation has established “CG Scholarship” and other programs to support poor and meritorious students.
CG TLE-CSR.EE.3. For imparting employment skills to students, different faculties’ internships and industrial exposures are provided every year
CG TLE-CSR.EE.4. Memorandum of Understanding (MoU) with SAIM: Chaudhary Group and South Asian Institute of Management signed a MoU for forging collaborative efforts in making productive and permissible use of the system, resources and infrastructure by each other.

CG TLE-CSR.SE. - Sports and Entertainment

CG TLE-CSR.SE.1 Chaudhary Group has always been keen to support the talents in the field of sports. It partially as well as fully supports the sports at national and international level
*Baichung Bhutia, the Captain of Indian Football
*Binod Das, the Captain of National Senior Cricket Team of Nepal
*Shakti Gauchan, the Vice-president of National Senior Cricket Team of Nepal
*Shiva Ram Shrestha, professional golf player
CG TLE-CSR.SE.2 Chaudhary Group is the sponsor of the U-19 National League Cricket Tournament since 2005.
CG TLE-CSR.SE.3 Chaudhary Group sponsors the LG PoY Awards since 2 years.
CG TLE-CSR.SE.4 Chaudhary Group is the sponsor of the Women’s Cricket Tournament from 2008 for the next 5 years.
CG TLE-CSR.SE.5 A Golf Course has been set up at CUG to attract golf lovers and to develop a corporate environment, which will help to lure the investors to set up industrial units in the estate.

CG TLE-CSR.ID-Infrastructure Development

CG TLE-CSR.ID.1. Aid to build the classrooms for local school in Divyapuri VDC.
CG TLE-CSR.ID.2. CG has supported with hume pipes in the process of constructing road in the Divyapuri VDC.
CG TLE-CSR.ID.3. Significant numbers of waiting stand has been built for the convenience of the passengers in the Nawalparasi Area.
CG TLE-CSR.ID.4. Colbert construction to Divyapuri VDC.
CG TLE-CSR.ID.5. Pillars for the extension of electricity to Divyapuri VDC.
CG TLE-CSR.ID.6. 24 hour filtered water supply to the surrounding neighbors at CUG.

CG TLE-CSR.ALC¬- Art and Literature, Culture and Heritage

CG TLE-CSR.ALC.1. Shree Lunkaran Das Ganga Devi Chaudhary Academy for Art and Literature
Established in 1994 for the promotion of art and literature honors Eminent Personalities for their contribution in music, art and research every year. The Academy has instituted 3 annual cash awards with citation carrying a purse of Rs.51000 per award.
CG TLE-CSR.ALC.2. Literature and talent show
Many programs have been organized to give an outlet to the expressions of the hidden talents of children, youth and others.

CG TLE-CSR.NE-Nature and Environment

CG TLE-CSR.NE.1 Agro-forestry has been set up at CUG with the purpose of minimizing pollution and maintaining ecosystem
CG TLE-CSR.NE.2. Effluent treatment plant has been established to make the industrial water usable for other purpose at CUG.
CG TLE-CSR.NE.3. Tree Plantation has been done on both side of the road in Narayanghat to make the town green and pollution free.
CG TLE-CSR.NE.4. Chaudhary Biosys (Nepal) Limited (CBNL), a project in area of Herbal Medicine has been lauched for biodiversity loss.
CG TLE-CSR.NE.5. Chaudhary Group has joined “Youth Green Circle” to promote environmental friendly and economically sustainable paper usage practices.
CG TLE-CSR.NE.6. CG supports the Bagmati Eco-Challenge (Jal Yatra) to create awareness about the status of Bagmati River.

CG also involves its employees in its community and environment welfare endeavors. Employees are encouraged to volunteer in CG's community and environment activities in different capacities. Initially, Employees interested in volunteering such activities register themselves and later participate whenever convenient.

THE GREEN FUTURE

It can be termed as an extraordinary approach towards doing things that the future of its TLE initiatives has been made open for all other organizations as well to participate in all possible ways. TLE is now not only CG’s brand, but it is a name for corporate social responsibility across the nation. While being asked on the context, the young Executive Director Mr. Nirvana Chaudhary said- “I believe that rather than doing things in bits and pieces, it will be very wise to make any program bigger, then better, for its increased effectiveness. That is why we believe in doing things together. The industrial relations can also be better that way and the fair trade intent will be institutionalized. We are never bothered about who takes the credit because we have raised a level above where we just believe in making things happen in the best way. That is why I invite all institutions, agencies, establishments to join hands in making a difference and giving ideas a shape. We can form a strong team and the TLE flag can be used for a socio-economic unification.”

CG is also planning to put down further activities on TLE and the TLE team is working on it. It has been made clear that an index of the total spends on TLE project to the total turnover of the business will be maintained for TLE in the near future so that there is a total transparency as well as clarity.

The e-mail ID tle@chaudharygroup.com has been created especially to welcome feedbacks and suggestions. All stakeholders can post their complaints, queries, and suggestions which will be addressed and processed in the best way possible, timely.

It is quite appreciable that CG, despite of just harping on CSR, has drawn this macro scheme adding to the social responsibilities- the customer satisfaction attributes, communication as a responsibility to all stakeholders and fair trade intents. Needless to mention, CG will definitely sustain all these activities and set it up as a best practice, for others either be a part of or to give a beginning to.